Case Study Cafe’ with Xerox
Sunday September 25, 2:30-3:30PM in booth 701.
Relevancy Delivers Results: a Real World Story
Even in difficult times, agile marketers and catalogers pull out impressive response rates and sales conversions thanks to relevancy. Learn how leading organizations such as bon prix, a leading international retailer, realized amazing results through a personalized and relevant cover wrap on their catalog. Utilizing past purchase behavior, they were able to achieve a 500% improvement in response rate over the traditional catalog. Complimentary coffee/tea and snacks will be provided!
Case Study Cafe’ with HP PageWide Press
Monday September 26, 2-3PM in booth 701.
HP, Webcom, and the authors of “Unsquaring the Wheel” will discuss how digital printing driven by HP OneBook technology was used to produce customized copies of the book for Graph Expo. The panel will also dive into how these technologies can be extended to deliver books, journals, magazines and catalogs in any run length — even one – and can be further enhanced with HP LinkReader technology to bring the printed page to life. Complimentary coffee/tea and snacks will be provided!
Girls Who Print “Girlie” Award and Mentors Panel!
Join us at noon on Tuesday September 27 in booth 701.
Which amazing Girl Who Prints will win? We’re not telling! Join us at noon to find out. We will have some free food, and our annual Mentors Panel starts at 12:30! Learn more about Girls Who Print Day here.
Case Study Cafe’ with Canon
Tuesday September 27, 3-4PM in booth 701.
Hear directly from printers how Canon is helping customers realize new opportunities with their digital printing and software solutions and services. Complimentary coffee/tea and snacks will be provided!
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